Most people in business are familiar with the Microsoft family of products and the abilities of Microsoft Outlook as a contact manager. There is virtually no tracking or history and it is not possible to share this information with others in your group unless you spend the money for a server and the related software.

Another option is a CRM package designed for workgroups. This allows everyone to see the same information, schedules and more. When a meeting takes place, a letter is sent or an email is received, there is a history created for future reference. These packages give you the ability to attach a document, a web site, a photo or virtually anything to a contact for fast easy retrieval. Most packages offer a management panel which allows instant access to project status and employee progress.

Keep your sales force informed while away from the office with wireless syncing of all your data to their Blackberry or other mobile devices.

Benchmark studies reveal that CRM applications account for:

• Revenue increases of up to 41% per sales person
• Decreased sales cycles of over 24%
• Lead conversion rate improvements of over 300%!
• Customer retention improvements of 27%
• Decreased sales and marketing costs of 23%
• Improved profit margins of over 2%

It all starts with a

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